Rebranding project for "Street People," an editorial media company that chronicles the days and events of the city of Beverly Hills. The focus of the project was to refresh the agency's corporate image, expanding it and refocusing it into a more sporty and adaptable mood, both in terms of products and future "branches" that will open in different American cities.
The new logotype will be adaptable in any context: both with and without a payoff, going through the "Instagram model" and with the addition of a monogram to make it fit the small size.
The challenge of this project, as was mentioned earlier, was to create a product that would respond to all kinds of uses, so four variants were created: one that includes the payoff "news. decentralized," one without the latter, a monogram, and a special version for Instagram, which uses a ring that includes some of the information already in it.
